Run the World Digital
CASE STUDY · POLITICAL CREATIVE
THE SPRINT TO NOVEMBER
A year and a half inside a political ad shop — one designer, a rotating slate of down-ballot and top-of-ticket races, and a fundraising deadline that never moved.
ROLE — GRAPHIC DESIGN INTERN
STUDIO — RUN THE WORLD DIGITAL
01 — THE BRIEF
A SHOP BUILT FOR ONE DEADLINE
Run The World Digital builds the ad creative that keeps political campaigns funded and staffed: branding, social ads, and email graphics for candidates running at every level, from city council to Congress.
I worked alongside the Creative Director as one of the shop’s designers, moving between a U.S. House fundraising push, a governor’s race in Maine, and a toss-up in Michigan — sometimes in the same afternoon. Every project had the same constraint: the election date wasn’t moving, so the work had to.
02 — THE AD MACHINE
SAME ASK, NEW CANDIDATE, EVERY WEEK
Most of the paid-social and email work followed one format: an image, a headline built around urgency, and a donate button that had to be found in under a second. What changed was the candidate, the state, and how close the race was.
03 — THE OTHER BRIEF
WHEN THE ASK WASN’T A DONATE BUTTON
Not everything ran toward a deadline. In 2021, I illustrated a set of flat-vector character portraits for RTWD’s social content — pop-culture-inspired pieces made to earn engagement rather than dollars, and a chance to draw rather than template.
04 — THE DAY-TO-DAY
WHAT THE ROLE ACTUALLY HELD
Built branding, advertising, and digital campaign assets alongside the Creative Director for candidates running at the local, state, and federal level.
Designed static and motion graphics for social media, email marketing, fundraising, and volunteer recruitment across multiple platforms.
Supported campaign teams with fast-turnaround creative as election-cycle deadlines compressed.