SAPPHIRE APPS MEDIA · CONTRACT · NOV 2019 – APR 2020

Product Coordinator and UX strategy partner for a women's fitness app — turning scattered feedback and a feature-heavy build into a product 140,000 people opened in its first three months.

01

The Ask

Sapphire Apps Media brought me on contract to help take a women's fitness app built around 4–6 week guided gym programs, from concept to launch.

Feedback on the early product was scattered across teams — usability friction, feature bloat, and inconsistent priorities were creating real churn risk, but no one had synthesized it into a single direction.

I stepped in to pull market research, consumer interviews, UX and behavioral data, and stakeholder goals into one coherent strategy that product, design, dev, and marketing could all build against.

THE APPROACH

THE WORK

THE OUTCOME

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