UX strategy case studies for an E-commerce coffee brand focused on translating research, business goals, and ambiguity into clear product direction.

Partnered with designers and stakeholders to translate UX research and user feedback into a clearer, more cohesive mobile fitness experience, reducing friction, refining features, and improving overall usability and product direction.

Peak Flavor Coffee, 2024- After deployment of new home page :Total orders up- 23%, Online store sessions up 93%, returning customer rate up 27%, CTR increased 10%

Redesign the Shopify Store for an amazing coffee company, create video assets, web assets, illustrations, product photography, and branding materials.

Health Buddy – A Mission-Driven Product from Concept to UX

I thrive on building from the ground up—taking an idea and transforming it into a fully realized product. Health Buddy is a prime example of my passion for mission-driven product development. From concept and strategy to UX/UI design, I led the entire creative process, ensuring the app’s purpose, functionality, and user experience aligned seamlessly. I love collaborating with startups that have a strong vision, and being involved in every stage of development—from ideation to execution—is where I excel.

2022- A Digital Illustration instruction project for a class I taught on Intermediate Procreate. Later translated into use for adobe illustrator design project.

TRACE FEMCARE, 2023- Increased CTR by 14% in the first month on SMS

Doubled sales orders the first month of work with effective Black Friday Marketing.

Gained 34% of increased email sign ups

Increased revenue by 96% within the first month of contracted work

2021- Illustration project for Run the World Digital.

Product Design. I love product design and translating my art to physical goods!

2024- Packaging design examples, along with product photography.

2024- Data Visualization using Figma for State Affairs.